All to gain for Apple with Boot Camp?


Despite the outcry from some Apple devotees, it seems that the computer giant has it all to gain with the introduction of Boot Camp, if new retail analysis is to be believed. According to brand research company Millward Brown, Apple’s decision to enable Apple owners to install and run Microsoft Windows operating software on Intel-based Macs, creates a huge opportunity for revenue and brand growth.

The research firm says the benefits for Intel Mac owners are the "Microsoft safety net" – enabling them to run all mainstream applications that Microsoft supports, whilst at the same time, owning a "cool" item. Apple is currently the ninth most valuable technology brand and the 29th most important global brand. Microsoft is at number one. Millward Brown believes Apple’s position should rise considerably.

According to the company’s analyst, Malte Nuhn: "It is likely that many consumers and business users will flock to buy Apple’s box now that they have the opportunity to run Windows XP as the operating system and all of the other applications that support it. They are buying the coolness of the Apple brand that they want to associate their lifestyles with. But once they have started using OS X, many may never actually ‘use’ the Microsoft operating system."

Do you think Boot Camp will move Macs more into the mainstream? Let us know your thoughts.

Apple website

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Boot Camp

Dave Walker
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