Mobile Marketing Magazine reports that mobile content and technology development company ROK Entertainment Group has announced the launch of the world’s first ‘text for mobile TV’ service for mass-market 2.5G handsets.
Consumers with a Nokia handset such as the 6630, 6680, the N70 or the
N90 can claim their free demo by texting ‘ROK S’ to 80160. Owners of
new Sony Ericsson handsets such as the W600i, the W800i or the K600
should text ‘ROK J’ to 80160. The full list of compatible handsets is
shown on the ROK TV website.
“We launched the UK’s first ever independent mass-market 2.5G mobile TV service in October last year, simply to prove our patent-pending technology works” says ROK Chairman and CEO, Jonathan Kendrick. “Now we are able to offer a free download so people can trial our full-screen, high resolution Mobile TV service for themselves, without having to sign up to a 3G service.”
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