Orange and Sony Ericsson have announced a joint marketing deal which will see Sony Ericsson roll out their new Walkman phones first across the Orange network, starting with the W810i and the recently-announced W300i clamshell phone (pictured).
In addition, the two companies have announced an exclusive nine-month sponsorship deal with Christina Aguilera, who popped over to the UK for the launch. The partnership with the US star is built around her forthcoming album release and European tour – Orange customers will have access to exclusive mobile content, including music downloads, exclusive remixes, videos and ringtones from the Orange World site.
The new Walkman phones will be customised to fit Orange’s signature strategy, an easy-to-use mobile interface. No specific date has announced for the new phones hitting the shops – but expect them very soon.