In what could be a very significant step for the mobile download market, mBlox, in conjunction with New Visions and record labels V2 and Ministry of Sound, is offering ‘single price’ full track music downloads without additional data charges.
Currently, if you want to download a track, you’re looking at the cost of the track and the cost of the data traffic to deliver it, which could mean a 1MB download costing £1.50 track plus an additional £8 in data charges – the cost of going buying the album at a supermarket.
mBlox has worked with Vodafone to agree on wholesale data tariffs, meaning Vodafone customers downloading tracks from the MoS or V2’s WAP sites will not incur any data charges on their mobile phone bill beyond the list price of the song. mBlox claims it should also mean a wider variety of tracks available for download, with users not limited to the selection of hits offered through the operator’s mobile portal.
Orange is expected to offer a similar arrangement soon, with the remaining UK networks following suit over the next few months.