Coldplay are going bluetooth for the advertising of their latest album x & y. If you happen to be in one of the London mainline stations over the next little while, you may see some of the giant transvision screens promoting the album and single ‘Speed of Sound’. The screens will also allow the download of screensavers, photos and a few tracks from the album via bluetooth to your mobile phone.
A cool idea. Could this be the start of bluetooth spamming on a serious scale?
via Digital Bulletin