Siemens revives the lady phone
Siemens certainly loves its lady phones. After dabbling with the unusual and sadly ill-fated Xelibri range last year the company is at it again with the CL75 handset it unveiled today in Paris. Billed as the first mobile phone designed by women, for women it apparently has soft, smooth contours and a "Silk Flower" motif. It weighs a handbag-friendly 90g, and opens to reveal a large colour display with 262,000 vivid colours.
The display also doubles as pocket mirror so women can check their make-up on the move.
Siemens has kept the gadget count high kitting out the phone with a built-in digital still//video camera, 11MB memory, Push and Talk technology and Instant Messaging.
To reflect the femininity of the phone, Siemens has commissioned one of the world’s leading experts on perfume, Roja Dove, to create a bespoke fragrance inspired by the handset. Representing the femininity and floral design of the CL75, Roja has combined a blend of lemon oil, lavender, sandalwood, geranium and camomile to develop the CL75 scent.
The phone is expected to launch into the UK market this summer. No details about anywhere else yet