PC World

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UK retailer PC World is launching a new service titled collect@store which is born out of research that has shown that people like to see the goods physically before paying for them. So the new service allows people to find an item online, check it’s in stock at their nearest PC World and then go an collect it. While collecting buyers can pick up advice on how to use your new purchase from the help desk.  We reckon it is largely a sneaky ruse by which the shop gets you in store and then tries to sell accessories and warranties…

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