Orange gets ready for Episode 3
Uh-oh, the marketing behemoth that is Lucasfilm is really getting into full lightsabre-like swing with the release of Orange’s Star Wars Episode 3 box set. Apparently if Luke had decided to make a phone call during the trilogy, he would have chosen the Orange network, because inside the box set you not only get a Nokia 3320, you also get a Darth Vader phone holder and wookiee phone pouch (both have to be seen to be believed), a Star Wars Lenticular featuring Yoda, Darth or new baddie General Grevious, free Yoda wallpaper and limited edition Yoda top-up card for pay-as-you-go boxsets. The set is expected to retail for £89.99. For those already on the Orange network, Orangeworld has also put up some brand new Star Wars related content. Crap shameless marketing? Or so kitsch its genius? You decide, I’m off to get my wookiee pouch holder.