MTV Hijacks Motorola phones
MTV has teamed up with Motorola to produce limited edition Hijacked by MTV handsets. The concept, claims the press release, brings ‘a brilliantly rebellious mobile experience that rewrites the rules of ringtones, alerts and screensavers’ (and there we were thinking that it was a money making exercise between two huge corporate brands). One novel idea is SMS templates that “speak a universal language shared by young people – not their parents”. Awww, a secret code, very cool. There are also interchangeable skins to create different moods from bling to camouflage and brand new MTV mobile games, including the latest in the Plastikulture series. The Hijacked by MTV range will soon be available worldwide.