Apple debuts new iPod Photo

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As widely predicted yesterday Apple has refreshed its iPod Photo line up by adding a budget 30 Gigabyte model for £249 ($349) and a new 60 Gig top ender for £309 ($449). Both are available now.

The 30 Gig model is also a little slimmer than previous iPod Photos players, although other than tweak the only real story appears to be the price of the players which brings them a step closer to rival non colour screen jukeboxes.

Both models hold up to 25,000 digital photos and feature the ability to import photos from your digital camera via the new iPod Camera Connector for instant viewing and slide show playback on iPod photo.

Apple has also introduced a new accessory in the iPod Camera Connector. It enables
users to connect their digital camera to iPod photo and import their photos into the iPod. It will be available in late March for £19.

Full press release on the turn

Apple Updates iPod photo Lineup

New Slim 30GB Model Starts at Just £249
(inc. VAT)

CUPERTINO, California–February 23, 2005–Apple® today updated
its iPod®
photo lineup by introducing a new slim 30GB model, holding up to
7,500
songs, for just £249 (inc. VAT) and a new 60GB model, holding up
to
15,000 songs, for £309 (inc. VAT). Designed to take your entire
music
and photo libraries with you wherever you go, both iPod photo
models
feature a stunning high-resolution colour screen for displaying
photos
and enhancing the entire iPod music experience. Both models hold up
to
25,000 digital photos and will feature the ability to import
photos
from your digital camera via the new iPod Camera Connector for
instant
viewing and slide show playback on iPod photo.

“The new slim
30GB iPod photo at just £249 (inc. VAT) lets music lovers
enjoy their iPod in
full colour, including album artwork along with
their personal photo
library,” said Steve Jobs, Apple’s CEO. “And now
you can import photos from
your digital camera directly into iPod photo
with the optional iPod Camera
Connector.”

iPod photo works effortlessly with Apple’s iTunes®, providing
music
lovers with access to the iTunes Music Store, the number one
digital
music service in the world. iPod photo features Apple’s
patent-pending
Auto-Sync which works seamlessly with iTunes to automatically
download
an entire digital music library onto iPod photo with just one
click,
keeping it up-to-date whenever iPod photo is plugged into a Mac®
or
Windows computer using FireWire® or USB 2.0, the standard amongst
both
Mac and PC users to both charge and update any iPod.

The new iPod
Camera Connector is an optional accessory that enables
customers to connect
their digital camera to iPod photo and import
their photos into the iPod. By
simply connecting the iPod Camera
Connector and a digital camera*, customers
can easily transfer digital
images to their iPod photo, providing tremendous
storage space so they
can take more pictures. Imported photos are immediately
viewable on
iPod photo’s crisp colour screen, and can also be brought back
to
iPhoto® on the Mac or various photo applications on the PC. The
iPod
Camera Connector is expected to be available in late March for
£19
(inc. VAT).

Apple’s iPod, the iTunes jukebox and the iTunes Music
Store are leading
the digital music revolution. With over 10 million iPods
sold to date,
the iPod is the world’s most popular digital music player, and
the
iTunes Music Store is the number one online music store with over
70
percent market share. The new iPod photo is a member of Apple’s
wildly
popular iPod family for both Mac and PC which includes the
fourth
generation iPod, the iPod mini, the iPod U2 Special Edition and
iPod
shuffle.

Pricing & Availability
The 30GB and 60GB models
of iPod photo for Mac or Windows are available
worldwide immediately for a
suggested retail price of £249 (inc. VAT)
and £309 (inc. VAT) respectively,
through the Apple Store®
(www.apple.com/ukstore), Apple’s retail
stores and Apple Authorised
Resellers. iPod photo includes earbud headphones,
a USB 2.0 cable, a
USB power adapter and a CD with iTunes 4.7.1 for Mac and
Windows
computers.

Optional accessories with the following suggested
retail prices include
the iPod Dock for £25 (inc. VAT), in-ear headphones for
£25 (inc. VAT),
the iPod Camera Connector for £19 (inc. VAT) and FireWire
cable for £15
(inc. VAT). Laser engraving is available for iPod for free from
the
Apple Store (www.apple.com/ukstore) and can include
two lines of text
with up to 27 characters per line.

iPod photo
requires a Mac with a USB 2.0 port or FireWire**, Mac OS® X
version 10.2.8 or
10.3.4 or later and iPhoto 4.0.3 or later; or a
Windows PC with a USB 2.0 or
FireWire port or USB 2.0 or FireWire card
and Windows 2000 with Service Pack
4 or later, or Windows XP Home or
Professional with Service Pack 2 or later,
and Adobe Photoshop Album
2.0 or Elements 3.0 or later.

All iPods
include rechargeable batteries which have a limited number of
charge cycles
and may eventually need to be replaced. Battery life and
number of charge
cycles vary by use and settings. See
www.apple.com/uk/batteries for more
information. Music capacity is
based on four minutes per song and 128-Kbps
AAC encoding; photo
capacity is based on iPod-viewable photos transferred
from iTunes.

*Support varies depending on make, manufacturer and model of
digital
camera.
**Firewire options require an optional cable, sold
separately.

Apple ignited the personal computer revolution in the 1970s
with the
Apple II and reinvented the personal computer in the 1980s with
the
Macintosh. Today, Apple continues to lead the industry in
innovation
with its award-winning desktop and notebook computers, OS X
operating
system, and iLife and professional applications. Apple is
also
spearheading the digital music revolution with its iPod portable
music
players and iTunes online music store.

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