Telewest is planning on convincing what it calls “dial-up die hards” to switch to broadband by making it so cheap that they’re powerless to resist. The 256K blueyonder service will be the same price or less than its main competitors’ unlimited dial-up services. From 1st November the broadband service will cost just £14.99 a month for the first year. After which it reverts back to the usual price of £17.99 a month, but you’ll be so used to streaming videos of dancing kittens by then that you won’t want to go back to dial up. Sneaky. You’ll need to sign up before the end of November to get the special deal, mind.