Nokia’s latest phone range, launched at the Totally Fashion event in Shanghai, is a strange-looking fashion range. The Nokia 7280, 7270, 7260 phones apparently “blend old world art deco styling with an edgy, modern day twist”.
Nokia has evidently decided to ignore the fact that Siemens’ fashion range, Xelibri, just recently died a death, with sales of the strangely-styled handsets at disappointing levels. But most of the big phone companies have a couple of handsets that can be said to worship style over content in the hopes of making some big branding statement. However, we’re not convinced with Nokia’s attempts. Maybe they look better in the flesh.
The press release really has to be seen to be believed, which is why we’ve pasted parts of it in below (hey, it’s Friday, ok). Click on the link to read on.
Nokia 7280: Lean, Sublime Lines
The sleek and sexy Nokia 7280 offers a completely new mobile phone design, foregoing the traditional keypad for a discreet keyless dial. A fine lacquer-inspired high-gloss finish, complemented by leather and mirror accents, add sophistication and style making this device as much a work of art as an advanced piece of technology.
Perfect to whip out at cocktails, the Nokia 7280 is geared to attract attention and become the talking point at any high glamour soiree. Its VGA camera can snap the latest and greatest while the active slide means calls can be answered or ended with a flick of a wrist.
The handset’s chic strap and carrying pouch keep this hot accessory close at all times. Using the Nokia Collector, you can transfer your favourite photos, ringtones, wallpapers, music and videos from the Nokia 7280 to and from your Mac. For a fashionable handsfree experience, style mavens can plug in the Nokia Wireless Image Headset, also introduced today. Truly, the Nokia 7280 is the fantasy phone for the fashion-conscious.
Nokia 7270: Detailed Deco
The boldly stylish Nokia 7270 draws its design inspiration from the Garbo-esque glamour of the 1920s. Encased in an etched stainless steel housing, this fold design accents your wardrobe with a matching textile wrap, carrying strap and pouch to reflect your personal style and mood.
Whether shopping in New York, Paris or Shanghai, a second opinion is merely clicks away thanks to the Nokia 7270’s VGA camera. Converting clothes or shoe sizes is a snap with the clever Converter application. Tune out in style with the FM radio and fashion headset or tap away on games like Chic Pinball.
Nokia 7260: Flamboyant Fashion
Materials, graphics and colour palette set the Nokia 7260 apart. Featuring chrome and steel accents, this Art-Deco-meets-Industrial-Design concept is certain to be a favourite of fashion-minded crowd. To stand out in a crowd, consumers can enhance the style of their Nokia 7260 with daring accessories, like stylish straps and carrying pouches.
Jetsetters can easily call home with the Nokia 7260’s tri-band capabilities, or send celebrity sightings using the VGA camera. The Nokia 7260 allows users to step out in style every day.