Mass market manufacturer Goodmans is to enter the PC market with a line up of affordably priced desktops and laptops, according to this week’s ERT Weekly magazine .
Bundled with movies, music, games and educational software, the products will – according to the company – be targeted at those consumers who want more than a purely functional, standard beige box.
Prices are expected to start at £699 when the machines become available in June, and though the spec has yet to be confirmed, they will be assembled by UK PC builder Quantum in Skelmersdale with UK and far east components.
Says Mark Slater, general manager of Goodmans’ new PC division:
“With the convergence of technologies between the consumer electronics and IT markets, Goodmans is strongly positioned to build on its market leading position.”
ERT Weekly was told that a move to add to computers to other Alba group brands had not been ruled out.