"It's much more efficient to teach iPhone to take great photos than it is to teach millions of people to be expert photographers," reads the Apple iPhone 5S press blurb, conjuring an image of a terrifying future in which a sentient iPhone insists on taking the perfect selfie of you against your will.
While we haven't quite reached that photographic dystopia just yet, Apple is certainly waxing lyrical on the quality of the snaps that can be taken with the new iPhone 5S. And even if the rest of the iPhone 5S refresh underwhelms, there's no denying that the iSight camera improvements sound worthy.
While sticking with an 8MP sensor, Apple has instead chosen to boost the size of the sensor itself rather than up the megapixel count. Each sensor node now measures 1.5 microns, allowing for enhanced detail in colour depth and range.
Using a new f/2.2 lens rather than the iPhone 5's f/2.4 lens, images will be able to retain more detail and contrast in bright lighting conditions too, while a dual flash with both a warm amber light and cool white light will allow for balanced snaps when images require a more graded light range. If you're shooting action-packed photos, a new auto image stabilisation system (taking multiple shots at once and combining them to deliver the sharpest, most vivid final shot) should ensure subjects moving at high speed still look their best.
But let the photos speak for themselves. Scroll down for a handful more images from the iPhone 5S camera. They're straight from Apple, so may be touched up a tad, but they give a good impression of what to expect.