Ready for the first acknowledgement of the potential of a smartwatch product by an Apple exec? Well here you go!
Bill Campbell, Apple board member and Silicon Valley veteran, gave a talk to employees at Intuit, the software firm to which he acts as chairman.
During the talk, Campbell dedicated time to speak about "intimate", wearable tech. Calling Google Glass a "phenomenal breakthrough", Campbell stated that there were "a lot of things going on with the application of technology to really intimate things."
He then dropped this little hint (emphasis mine): "When you start to think about glasses or watches, they become as intimate as the cell phone was."
Now that's not at all enough to start singing from the hilltops that an Apple iWatch has been confirmed, but it does confirm that it's a potential product on the tip of everyone's tongue, and one that is obviously being considered by the Cupertino team.
Plenty of rumours over the past few months have looked towards an Apple smartwatch to be the latest innovation from the company. Suggestions of curved-glass displays, iOS interactivity and a sizeable design team headed up by Blighty's own Sir Jony Ive have all been bandied about.