An ad-free internet would cost £140 a year

We all hate those annoying pop-up ads, or the ads that take over the entire page you are trying to read, or the pre-roll advertising you get on videos.

popup-adverts

But how many people would be willing to pay to get rid of advertising? Not that many, according to the International Business Times.

The site reports that in a survey of around 1,400 UK internet users by video ad platform Ebuzzing, just two per cent of people said they would be willing to pay for an ad-free internet.

And an ad-free web would not be that pricey – research has shown, says the IBT, that it would cost about £140 a year per user, which is less than most people spend on their smartphone or satellite TV service bills.

Jeremy Arditi from Ebuzzing told the IBT: “Poorly made or poorly placed ads get ignored, which means publishers lose out. We need to get better at engaging, not better at interrupting. That means introducing new formats which consumers find less invasive, more creative ads that are better placed, and giving consumers a degree of choice and control.”

Meanwhile, search giant Google has announced that it is to launch YouTube Music Key – an ad-free, subscription-based service.

The FP Tech Desk reports that the Netflix-style service will reportedly offer users ad-free music and offline playback for a monthly fee.






About the Author

Stuart O'Connor

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Stuart is an Australian journalist who has been living in London for the past 11 years, and was formerly the Technology Production Editor for the Guardian newspaper and website. He drinks way too much coffee.

Stuart O'ConnorAn ad-free internet would cost £140 a year