Got a smartphone? Live in Europe? Then there’s a good chance you’ve got one of Samsung’s many smartphones sitting in your pocket. New data shows that nearly half of all smartphones sold in Europe now come out of Samsung’s stable.
The data, coming from analyst Kantar Worldpanel, shows that Samsung have dominated sales in the largest EU countries over the past three months.
The popularity of Samsung’s devices is also having a positive effect on Android uptake, given that that is the primary operating system used by their smartphone range. 70% of smartphones sold in the five largest EU countries during the three months to the end of May had Android installed on them. Apple’s iPhone iOS sits on 17.8% of the remaining phones sold, and Microsoft’s Windows Phone on 6.8%. BlackBerry continue to struggle, dropping from 7% in the same quarter of 2012 to just 2.5%.
Samsung’s continued success however is not guaranteed. Speaking to The Telegraph, Paul Moore, global director at Kantar Worldpanel, said:
“Samsung now finds itself in a position where, after two years of relentless growth, it must focus on keeping its existing base of customers loyal if it is to maintain its success. As it stands, Samsung has the second highest loyalty rate in Britain (59%), but this falls well short of Apple (79%). With the competition dramatically upping their game in terms of build quality and content innovation, Samsung will have to work hard to convince its 8.8 million customers to stick with the brand.”