Love watching the Jeremy Kyle show on your tablet, but can't stand the ITV Player app's adverts butting in just before we find out exactly why the UK's very own skeletor, Mad Dog Deon, tattooed his face up? Then you'll be (possibly) pleased to hear that ITV are introducing a subscription offering for their iOS app that will cut the commercials.
The premium upgrade will cost £3.99 a month, letting you watch uninterrupted streams of all ITV and ITV2, ITV3 and ITV4 shows, as well as offering simulcasts of ITV3 and ITV4 over 3G and Wi-Fi.
"As ITV Player on mobile devices continues to grow - over 7 million downloads on iOS to date - it is important we deliver innovative business models and adapt the product to the evolving market," Steven Power, Product Manager for ITV Player on Mobile.
"I'm genuinely excited that we're the first commercial broadcaster to offer viewers the choice to watch content with or without advertising."
The update should be live now for iPhone and iPad users. No word on an Android version yet though.