Apple are planning on bringing “some production” of their Mac computers back to the US in 2013, a Bloomberg Businessweek interview with Apple CEO Tim Cook has revealed.
Stating that it’s something that has been planned for a long time, Cook revealed in a separate NBC interview that the decision to return only part and not all of Mac production back to the States was not solely an economic one.
“It’s not so much about price, it’s about the skills.” he explained, stating that the US is failing to “produce enough people with the skills needed for modern manufacturing processes.”
“Next year we are going to bring some production to the U.S. on the Mac. We’ve been working on this for a long time, and we were getting closer to it. It will happen in 2013. We’re really proud of it. We could have quickly maybe done just assembly, but it’s broader because we wanted to do something more substantial. So we’ll literally invest over $100 million. This doesn’t mean that Apple will do it ourselves, but we’ll be working with people, and we’ll be investing our money.”
Apple have already moved some assembling stages of production of their new iMacs back to the US. It seems now that that move was the first in a larger plan to increase US production of Apple products. If it’s not totally an economic decision, we wonder how much continual bad press surrounding conditions in the Chinese Foxconn factories, responsible for the majority of Apple hardware manufacturing, has to do with it?