Nike have been getting into the Olympic spirit as much as anyone else over the past fortnight, and have unveiled a special edition gold-plated version of their Nike+SportWatch.
The Nike+ SportsWatch GPS special edition version has all the same functionality as the original sporting wristwatch (an LCD display, TomTom-powered GPS functionality, pace and time monitoring tools, pedometer distance tracking and heart rate monitoring info) but comes blinged out with 18 carat gold decoration and glistening white framework, all stamped with the iconic Swoosh branding.
The watch has already made it onto the London 2012 Olympic gold medal podium, when US sprinter Allyson Felix collected her 200m first place prize (though she had her tracksuit sleeves pulled down over it).
The special editions are also delivered in a box carrying Michael Johnson's famous quote: "They don't give you gold medals for beating somebody. They give you gold medals for beating everybody."
And that's what it'll take to bag yourself one too; the limited edition models are strictly for gold-medal Olympians only.There's still the standard edition for £149 though for those keen on getting the get-fit tech aid!