Monster and Beats have ended their long-standing headphone partnership.
After a five-year operation that has seen the profiles of both companies raised dramatically (in no small part thanks to the great popularity of the Beats by Dre range, pictured)cable and hi-fi manufacturers Monster will no longer be lending their expertise to the beats products.
Monster will continue in headphone manufacturing with 8 new lines, including this morning’s Diesel-branded Vektr sets.
Beats are now expected to increasingly pursue moves into mobile platforms. HTC now owns a $300 million stake in Beats, while Hp also uses Beats Audio in its laptops.
There is also rumours of the Beats brand expanding into home-audio, TV technology and fitness gear too.
By Gerald Lynch | January 13th, 2012