New data by web experts Comscore has revealed that Apple’s iPad and iPhone devices are the gadgets of choice when it comes to mobile web browsing in the UK, and by a wide margin too.
Once computers are taken out of the equation, the iPhone range accounts for 29.9% of mobile traffic in the UK, while the iPad accounts for 21.3% of mobile traffic.
All Android phones on the other hand only make up 15% of UK mobile web traffic, with Android tablets responsible for a miniscule 0.3 per cent, despite the growing availabilty of Android-powered tablets and the promised Honeycomb onslaught.
The results mirror similar data collected from countries including Canada, France and Japan, where iOS devices again are the most popular mobile web browsing units.
Head over the pond to the USA though and it’s all quite different. Though the iPad is still the king of tablet browsing, smartphone browsing is dominated by Android devices, not iPhones, with 35.6 per cent of non-computer web traffic conducted via Google’s OS-packing devices, compared to just 23.5 per cent of mobile web traffic on iPhones stateside.
By Gerald Lynch | June 24th, 2011