Vzaar.com, the free site which allows eBay sellers to add video to their listings, has been doing some research on Internet shopping, and found that nearly half (46%) of all online shoppers have bought something only to find that it wasn’t what they thought.
Not surprisingly, they’re extolling the use of video, with key findings of the research being that 58% of respondents thought that sites using video were more professional, 52% saying that seeing a video made them more likely to buy, and 42% having more trust in a site using video.
Not only that, but one in five would be willing to pay 10% more for goods at a site which offered more interactivity.
Apparently, vzaar.com will be running a series of controlled eBay auctions in 2008 to work out exactly how much more people are willing to pay for the peace of mind video provides. It strikes me that this research is particularly relevant to online auction sites, rather than the big retailers like Amazon. Video is all very well but it won’t completely eradicate the risk of bidding on one thing and receiving something completely different.