Remember Vertu? Its the company that offers high-end, high status mobile handsets for filthy rich. A market where looks are much more important than specification. Probably summed up by this Ascent Ferrari 1947 Limited Edition - celebrating 60 years of Ferrari.
To match the year, there's 1947 of the phones being made - each with very little to offer technically beyond Bluetooth, limited memory, four hours of talk time and 270 hours on standby.
But that's not why you're buying it - it's the little things that tell the world you have cash to burn - like the sapphire-crystal display, stainless steel keys with jewelled bearings, the red and black leather, Ferrari Prancing Horse logo and a scaled-down, high-grade aluminium, Ferrari brake pedal on the back.
No price yet - but if you're a contender for one, price really shouldn't matter.