Remember that grey building that we showed you back in July? Well, since then the guys promoting the new Sony Bravia high definition TVs have had a load of fun playing Paintball with it – firing huge globs (70,000 litres, in fact) of coloured paint at it.
Showing the Bravia’s mantra “colour like no other” in spectacular style, the paint was fired using controlled firework explosions to blast the fountains of colour into the air and onto the side of the building.
For an advert, it’s generated a lot of interest on the web. It will be available to view online before it goes to TV at colourlikenoother.com – presumably sometime in the next week or so as a 70 second version of the “Paint” ad will be premiered on Tuesday 17th October, 8.35pm during the Man U v FC Copenhagen Champions League match.
The official blog explains:
The ad took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people.
The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint!
The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated.
Keeping everyone safe was also an important factor. A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin.