O2 have announced that, along with Movistar in Spain, they will offer incoming calls free of metered charges to customers roaming in 35 European countries.
The "high roamer" service will allow customers to pay a £5 monthly fee which gets them a reduced rate of 25p per minute on outgoing calls, plus free calls in Spain, which is where O2 say most of their customers go when abroad. They will expand this to the 35 European countries early next year. This might encourage users to use their phones more when abroad.
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