The reasoning behind the move is, according to Channel 4’s chief executive Andy Duncan: "Because we have to engage with the public wherever they are." The isn’t a definitive list available as yet, but the channel has stated that all programmes will all be home grown shows. Channel 4 already offers a pay-per-view service through a deal with Disney which allows viewers to catch up on US programmes.
Channel 4’s move obviously isn’t a first – check out the BBC’s World Cup coverage for simulcasting in action – but with the Beeb planning to extend this to TV shows in the future and to keep archive shows available for up to seven days after they’ve been on air and with ITV talking about TV on any platform, we could all be doing a lot less work on our PCs in the near future.
By Dave Walker | June 23rd, 2006