In an attempt to grab some of the marketshare back off Spotify, web-based ad-supported music streaming service We7 has announced that between Christmas and New Year, all their ad-supported music won’t have.. er… ads. It’ll basically be un-supported music. A big money sink, I should imagine, but hopefully a big draw to their audience.
The company has assured us that it’ll still be paying royalties, so if you’re a songwriter, then don’t worry, you’ll still get your December cash to pay for those presents. However, even We7 without ads probably won’t tempt me away from my beloved Spotify. Sorry guys.