Opinion: Why is MTV not spreading the Britney Spears VMA video far and wide?

stu-col.jpgStuart Dredge writes…

Seen Britney’s shambolic performance at the MTV VMA awards yet? If not, and you’re outside the US, you’ll be hard-pressed to watch it. Why? Well, MTV has the footage on its website, but it says it’s “not accessible”, which I think is because I’m outside the US.

But it’s on YouTube, right? Wrong. It was, for a few hours on Monday, but MTV parent company Viacom’s lawyers were quick on the case to get it taken down from there, and any other video-sharing site where it was posted.

It’s frustrating, because you’d think MTV would be keen to have the video splashed all over the web, given that on Monday morning, Britney’s performance was THE celebrity story around the world.

YouTube Video of the Day – Britney Spears' MTV VMA comeback doesn't go to plan

YouTube isnt just great for cool stuff. It’s also great to see videos of people falling apart. The latest celeb to find their mind-a-wanderin’ is poor ol’ Britney Spears who, after her comeback performance at the MTV VMAs, has found herself named ‘the worst performance in history’. Terrible lip-synching, dazed bumbling around stage, vacant expression. It’s a classic!