Nokia and Channel 4 teaming up to cross-promote brands and intellectual properties vis-a-vis capturing the critical youth demographic


At least we think that’s what’s happening.

A new TV show called “The Nokia Green Room” will appear on Channel 4 later this year, with the mobile company sponsoring the 30-minute live music show.

The unique selling point that convinced executives on both sides of the table that this was a great idea? Putting cameras and microphones “backstage” so viewers…