O2 and Sony BMG launch MyPlay 'artist led' music store – still costs money though


So O2 is the latest mobile company to launch itself a music store although they’ve managed to look really important this time by doing so in conjunction with Sony BMG, making them an “artist led music store” whatever that means.

Well, actually I can tell you what that means but it isn’t half as non-corporate, free and equitable as it sounds. The store’s called My Play. It’s accessible through the O2 Active portal…