Analysts claim O2's mobile broadband is overpriced and too exclusive


It appears I wasn’t the only one concerned about O2’s mobile broadband, which launched last Friday. Analyst firm Ovum (not related to this ovum) has reported that their package is overpriced, and too exclusive.

Being available purely to existing customers who have home broadband or a SIM is akin to shooting themselves in the foot, a senior analyst, Steven Hartley, at Ovum claims. “None of the other companies make this stipulation, although 3…