There’s nothing worse than someone who’s constantly using buzzwords, but I’ve used one or two today to discuss what I think needs to happen to A&R. Crowdsourcing. Don’t worry – I’m not going all Web 2.0 on you – but “the crowd” is far better at finding new bands than any A&R man. Find my thoughts over the jump, and an index of the past weeks below.
- Music must be sharable – word of mouth is more important than ever
- Revenue must come from multiple sources – if one bit of the industry becomes obsolete, it shouldn’t sink the whole ship
- New technologies are to be welcomed and understood, not feared and litigated against
- A&R can be crowdsourced, but remember the long tail
- “Added value” is key – give people a reason not to pirate things – carrots, not sticks
- Your artists are your most important spokespeople