Tag: mobile advertising
Apple's iAd Comes To Europe Next Month
The mobile advertising network is set to launch in Europe with brands such as L'Oréal, Renault, Louis Vuitton, Nespresso, Perrier & Unilever already on board. iAd was launched in the US in July, and within 4 months saw over…
Liveblog: Blyk promises free mobile calls funded by advertising
Heard of Blyk? You will. It’s a new ‘virtual’ mobile operator targeted at young people, which plans to offer free voice-call minutes in return for users filling out surveys and accepting targeted advertising.
The company is announcing its UK launch this morning, so I’m here liveblogging it. The latest entries are below, while clicking over the jump takes you to a full chronological report.
10.03: And we’re done. Here’s the basics: Blyk launches today in the UK, and it’ll be offering users free voice calls and texts in return for receiving text and MMS advertisements. It’s got over 40 brands signed up, including the likes of McDonalds, Coke, L’Oreal and NatWest.
You can only sign up if you’re aged 16-24, although when those 24 year-olds turn 25, they’ll be allowed to stay on. And there’s an authentication system to weed out older people masquerading as young folk to get free stuff.
30 things we learned at 3GSM 2007
Phew. As ever, 3GSM was tiring both physically and mentally, with a barrage of new products and companies, plus an enormous venue to walk around. Honestly, if we believed in wearing pedometers, they'd have exploded by Tuesday. So now the…
Nokia World: Hands On Mobile talks football, mobile advertising and its Mobizines rival
I wrote about Refresh Mobile and its award-winning Mobizines mobile application yesterday, but it looks like it’s got competition. Another company exhibiting at the Nokia World conference is Hands On Mobile, which you might know from mobile games like Call…