Nissan Mixim: the concept car for the digital generation


Nissan has unveiled its Mixim concept car, an electric vehicle which has been designed to appeal to today’s teenagers, who’ll be old enough to drive by the time it goes on sale in 2012.

The company says it surveyed hundreds of 15-17 year-olds around the world to get their input, discovering that “these people are not interested in cars”. How’s Nissan going to change that? By making the steering wheel look like a console race controller, and putting the driver seat in the middle of the car’s cockpit, that’s how.