After a few years of being Jeeve-less, search engine Ask.com has brought back its iconic butler following, the company claims, “public demand”. The company told Tech Digest that research has shown that users “missed his friendly, human, touch”.
Jeeves will be returning in 3D, given a makeover by Framestore – a company that worked on The Golden Compass and Chronicles of Narnia. He’s also got some new threads, courtesy of Savile Row tailors Gieves and Hawkes. They do rather make him look more like a banker or a politician, though.
Jeeves was originally inspired by the butler to PG Wodehouse’s “Wooster” character, which has come to represent the stereotypical English butler. He left Ask.com in 2006, but Ask.com’s traffic hasn’t exactly skyrocketed since, which is presumably the reason behind his resurrection.
Way back in 2006, the eponymous butler behind Ask Jeeves was retired so that the site could rebrand as “Ask.com”. The site blogged about the change, but they also set up a page called Jeeves Retirement Journal, linked from the homepage, where Jeeves, the fictional character, could post about what he did in his retirement, where he went, what he enjoyed, etc…