While the COOL-ER is light, skinny and easy to use and quite the equal of its small group of direct rivals, the ereader market is about to get a lot hotter.
In some ways this should be no surprise as over the past couple of years 7Digital has been establishing itself as a solid alternative to the likes of iTunes and Amazon, especially by offering tracks as MP3s without any DRM. It has also struck innovative deals with companies like Last FM, Spotify and Songbird.
Its sudden massive growth has been sparked by a deal with Google that allows COOLERBOOKS.com is to include over 1 million public domain books (close to half a million outside the US) from Google Books in its online library. All the books are of course free and compatible with the COOL-ER readers.