World Wildlife Fund sets up Conservation Island on Second Life

second_life_logo.jpgThe World Wildlife Fund (WWF) has today set up a virtual island on Second Life, designed to allow residents to live in harmony with its friendly wild animal population.

“Conservation Island” includes Mr Tangee, an orangutan with an ice-cream van (exactly how wild is that supposed to be?), and guide pandas who show people around the wind-powered town.

“WWF set up the island as a way to help people learn about conservation issues and the need to live sustainably. We want to be able to show people that WWF has solutions to the real environmental issues affecting their ‘first life’,” said WWF’s David Cole.