Virgin Media's broadband speed claims misled the public, ASA rules


A recent advertising campaign for Virgin Media’s broadband packages has been deemed misleading to the public, because it didn’t make its traffic management policies plain enough.

BT complained about Virgin Media’s “hate to wait” campaign, which claimed it possible to download a half-hour TV show in under 26 minutes on their “up to 2Mbps” ‘M’ package. The size of the TV show used in the ad was 341MB, which exceeds the 300MB peak-time download threshold…