VWFE: BP on how businesses can make the most of virtual worlds

joe-little.jpgIt’s the second day of the Virtual Worlds Forum Europe conference, so I’m here reporting on all the discussion and debate. There’s a fair amount of sessions on corporate and legal issues today, but also some exciting stuff on new virtual worlds, and the future. Sorry, The Future.

First up is Joe Little from BP, who’s talking about ‘evangelising virtual worlds within the corporation’. In other words, convincing your boss why he shouldn’t be scared of Second Life. Apparently BP is gearing up to make the most of the 3D Web / metaverses (they’re still deciding what term to use) next year.