Celebrity photographer Jillian Edelstein has snapped the best of them including Kate Moss, Simon Pegg and Bill Nighy (pictured). Now she’s working with Sony Ericsson on a new project called Eyes Wide Open to promote the launch of its latest Satio handset on Vodfaone.

The idea is simple: to capture images of 121 eyeballs in only 12.1 hours. Sony Ericsson is searching for people from all over the country and all walks of life to take part in the project.