If you’ve watched any TV over the past few weeks, you’ve probably already seen the new push for awareness of Audio Description (AD) technology. AD is, effectively, the aural equivalent of subtitles / signing, allowing partially-sighted and blind people to access TV shows through a descriptive commentary.
The UK leads Europe in adoption of AD, with legislation that requires broadcasters to make a certain proportion of their programmes AD-compliant. The BBC must audio describe at least eight per cent of its programmes.
Both Ofcom and Sony believe that the rest of Europe should be catching up, and have called for similar legislation to be imposed that requires broadcasters to invest in the technology.
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