Social media 'influences TV viewing'

Have you ever started watching a TV show because everybody you know on Facebook and Twitter is already watching it and won’t stop talking about it? Well, you’re not alone.

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In news that will surprise nobody, a study by internet TV service YouView has found that people’s television viewing habits are increasingly being influenced by social media.

The online survey of 2,000 people found that about one in seven TV viewers in the UK get TV recommendations directly from Facebook and Twitter.

The survey also revealed that many people use social media to talk about the show they are watching. Some 14 per cent of respondents went on Facebook to talk about the show, while 16 per cent voiced their opinions on Twitter.

But some people are wary of social media for fear of spoilers, the survey revealed. Seven percent of those polled said they kept away from Facebook and Twitter to avoid hearing about a show they have not yet seen.

Of course, being summer, there’s nothing good on TV at the moment anyway, so that 7 percent can safely return to Facebook and Twitter.

By Stuart O'Connor | July 7th, 2014





Stuart O'ConnorSocial media 'influences TV viewing'