The smartwatch seems to be the next big battleground for the tech industry.
Samsung is leading the race with its Galaxy Gear, while the Pebble is not far behind. And Apple is also developing a smartwatch of its own, rumoured to be called the iWatch.
Now it seems that Microsoft also wants to get in on the wearable computing action.
Forbes is reporting that Microsoft plans to offer a sensor-rich smartwatch that measures heart rate and synchs with iPhones, Android phones and Windows Phones.
Forbes says the US tech titan has tapped into the talent behind its Xbox Kinect accessory to help make a smartwatch.
Microsoft has not set a release date for the as-yet unnamed device, but it is rumoured to be looking at summer.
Of course, with all this talk about smarwatches, the question does have to be asked – who exactly are they being marketed to?
Youngsters today use their phones to tell the time – when is the last time you saw a kid actually wearing a watch?