The Daily Mirror has become the first major UK national daily newspaper to offer its digital iPad edition for free.
Joined by sister paper The Daily Record in the move, the iPad edition will be available from Monday to Friday at no cost, though the Saturday edition and Sunday Mirror will remain print-only publications.
Including all the content of the print edition, the iPad version of the Daily Mirror adds interactive features such as video reports, interactive adds and crosswords and a live news ticker.
Ten regional editions of the paper will be available, while international readers will be able to access the digital newspaper for £4.99 a month.
It’s a game-changing move from the tabloid, whose red top rivals The Sun and The Star both charge £4.99 a month to UK readers of their tablet editions.
Lloyd Embley, editor-in-chief of the Daily Mirror, Sunday Mirror and The People, said: “This is everything you’d expect from the Mirror and more. Visually it looks stunning and the interactivity brings a whole new depth to our content.
“The e-edition is brimming with the energy and creativity that will extend the reach of our journalism to new and wider audiences.”
Martin Newman, editor of the Mirror’s e-edition app, added: “The world of media is changing at an incredible speed and it’s up to newspapers to keep up with that change and deliver news in the format that our readers want it.
“Over the past decade that has led us to put more and more focus on the internet, and now we are addressing the boom in the tablet computer market.
“Last year the tablet market in the UK grew by 300 per cent, with about 2.8percent of the population now owning one. That rate of growth is set to increase.
“About 60million iPads were sold worldwide this year and the projected number next year is 96million, with 122million likely to be sold in 2014. Add to that the Android market and by 2016 we’re likely to see total tablet sales of 350million.”
“We are going to see the same percentage increases in the UK, which is really taking tablet computers to its heart.”