That's a smartphone, right? WRONG!
You're looking at the Samsung Galaxy Camera, Samsung's first fully-fleged snapper using the Android 4.1 Jelly Bean operating system. Make no mistakes, this is a camera with phone-like features inside, and not a phone with camera features tacked on instead.
With a 16MP BSI CMOS sensor, 21x optical zoom, Wi-Fi and 3G connectivity, you'll be able to shoot high-quality snaps and send them directly to social networks like Facebook or Twitter, or even download apps like Instagram and apply filters.
Due out in October, it'll be priced £399 in the UK. Check it out in our hands-on video above!