LG have announced that their 84-inch "ultra definition" 4K resolution television will launch worldwide in September.
First shown off at CES in January, it's expected to land with a price tag somewhere around the $12,000 mark.
"The 4K display market is still in its infancy but it was important for LG to claim a stake in this space," said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company.
"LG's UD 3D TV represents a whole new level of home viewing experience because it offers every advanced technology we currently have to offer."
At 8 million pixels a frame for the 3D capable screen, the TV also has an upscaler for regular HD sources, and even for SD ones, though they'd look particularly muddy we fear.
"LG's UD 3D TV is the company's response to growing consumer demand for larger, more immersive home TVs with greater functionality," say LG.
"The UD 3D TV introduces a number of new smart features with the aim of providing greater convenience and simpler interaction."
On show at this month's IFA conference, we'll be sure to give our eyes-on impressions direct from the show.