Nominet has made it easier for owners of .uk web domains to secure their addresses by extending registrations to 10 years.
Owners of .uk extensions such as .co.uk, .me.uk and .org.uk will benefit from the change, being able to secure their domains (and in by extension in some cases, their businesses) by a further 8 years over the previous two-year standard.
"The decision for the new longer term registration is a great improvement to customers who have felt they lacked choice under the old rules," said Sally Tomkotowicz, Customer Acquisition Marketing Manager of domain registrars Names.co.uk
"At Names.co.uk we applaud the decision as we have always understood that our customers want flexibility to control the registration period of their domain name. While the option of renewing your domain for the 10 year period will be a popular one, the added choice of 1 year registration has given more freedom to shorter term opportunities such as one-off events."
As well as hindering cyber-squatters annoyingly poaching recently expired, lucrative domains, the extension should also offer the benefit of improved Google rankings for those who invest in their domain over long periods of time.