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LG reveal the Optimus L3, L5 and L7 handsets with "Floating Mass Technology"

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LG have revealed 3 new phones as part of their new 'L-Style design language' push. The LG Optimus L7, Optimus L5 and Optimus L3 are the pones in question, set apart by their screen sizes of 4.3, 4 and 3.2 inches respectively.

"Design is consistently the top or second most important factor for customers when choosing a mobile phone," said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company.

"With smartphones, we sometimes took a more functional approach to design but with L-Style we're going back to our roots as a company focused on how our products fit into the lifestyle of our customers."

LG have been pretty light on specs details when it comes to their new L-Style range, instead opting to use a lot of marketing buzzwords to describe them. Expect to see a "Modern Square Style", "Floating Mass Technology", "Seamless Layout", "Harmonized Design Contrast"and a "Sensuous Slim Shape", which roughly translates in human-speak as better looking phones with more intuitive UI and button layouts.

The LG Optimus L5 and L7 will ship at some point in the first half of the year, with the Ice Cream Sandwich version of Android onboard. The L3 will launch first, in March, but looks set to land only with Gingerbread.

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