Looking to shift their attention from the flailing notebook market, Acer CEO JT Wang has announced that the Taiwanese tech firm will focus heavily on ultrabook production in 2012.
The super-thin, super-fast intel powered offerings are key to boosting the company’s fortunes believes Wang, hoping that the MacBook Air rivals will make a 10% sales jump in the new year.
“We will shift our strategy to improving profitability from pursuing market share blindly with cheap and unprofitable products,” Wang told Dow Jones.
“Ultrabooks will become our key growth driver next year as customers want a lighter, thinner notebook with longer battery life.
Selling more ultrabooks will also help improve our profit margins as they command higher prices.”
Acer, who have usually catered for all market price points, may well take Apple’s lead then, and look towards more exclusive, high-end products in order to chase profits in the future.